SOLVING PROBLEMS, NOT SELLING PRODUCTS
Customers are looking for innovative solutions that create
business opportunities, while solving identifiable issues.
For a public transport operator, this might mean meeting their
timetable KPIs, at the same time as lowering fuel costs. Utilities
must focus on reducing outages, but adding a pre-emptive
maintenance plan means the solution is supporting multiple
business drivers. The ability to tailor solutions to diverse
regulatory environments, business challenges and cultural
expectations is vital.
Product Business Manager David Jenks
has just returned from successful radio
conferences in England and Germany.
Here’s a roundup of what radio people
are talking about in Europe.
LEVERAGING LMR STRENGTHS
Despite the meteoric rise of competing technologies, LMR
remains widely respected and thriving in Europe. Customers
very much understand the core attributes that only LMR
provides, and continue to demand radio as part of their
There is rapidly-expanding interest and uptake of cross-platform
solutions. Where some markets may see competing technologies,
integrating two (or more) platforms means the benefits to
customers are aggregated. An example is Tait UnifyVoice,
where users can make calls over LMR from their smart phones
– or cellular calls from a radio terminal.
ROBUST, RELIABLE, LOWER-COST TERMINALS
The arrival of cheap, throwaway smart phones has had a massive
impact on price expectation for worker communication. Cellular
communication is not always the best option for businesses,
industrial plants and campuses, who want the benefits of radio
in the hands of more workers. These users demand robust,
WHAT THEY’RE TALKING
ABOUT IN EUROPE
reliable, well-engineered conventional digital radios, without
the sophisticated – and costly – mission critical features.
UNDERSTANDING THAT NOT EVERYONE
Compared with smart devices, radio interfaces are simple
and unsophisticated. However, smart devices are driving
the expectations of a new generation of radio users, who
want flexible, configurable interfaces. This means that LMR
manufacturers need to consider how they approach language
and alphabets in a marketplace where large numbers of
languages are spoken.
Dealers, partners and distributors
from across Europe, including
France, Switzerland, Germany,
Liechtenstein, Russia, and all
corners of the United Kingdom.